International marketing strategy : analysis, development and implementation
| Main Author: | Doole, Isobel |
|---|---|
| Other Authors: | Lowe, Robin., Phillips, Chris |
| Format: | Open Shelf |
| Published: |
London:
Thomson,
2004.
|
| Edition: | 4 th ed.. |
| Subjects: |
| Item Description: |
First ed. published in 1994 by Routledge, London, author Chris Phillips Includes index |
|---|---|
| Physical Description: |
xxi;445p.: ill.; 28 cm.. |
| ISBN: |
1844800253 |