Doole, I., Lowe, R., & Phillips, C. (2004). International marketing strategy: Analysis, development and implementation (4 th ed.). London: Thomson.
Chicago Style CitationDoole, Isobel, Robin Lowe, and Chris Phillips. International Marketing Strategy: Analysis, Development and Implementation. 4 th ed. London: Thomson, 2004.
MLA CitationDoole, Isobel, Robin Lowe, and Chris Phillips. International Marketing Strategy: Analysis, Development and Implementation. 4 th ed. London: Thomson, 2004.
Warning: These citations may not always be 100% accurate.