Kotler, P. (2003). Marketing Management (11 ed.). New Delhi: Prentice Hall.
Chicago Style CitationKotler, Phlip. Marketing Management. 11 ed. New Delhi: Prentice Hall, 2003.
MLA CitationKotler, Phlip. Marketing Management. 11 ed. New Delhi: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.