Market-based Management : strategies for growing customer value and protitability

Main Author: Best, Roger J
Format: Open Shelf
Published: Upper saddle River, N.J: Pearson /Prentice Hall, 2005.
Edition: 4th ed.
Subjects:
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020 |a 0131293729  
037 |a Rima Ent. 
040 |c KPMSI 
090 0 0 |a HF 5413.13.B474  
100 1 |a Best, Roger J  
245 1 0 |a Market-based Management :   |b strategies for growing customer value and protitability   |c Roger J. Best. 
250 |a 4th ed. 
260 |a Upper saddle River, N.J:   |b Pearson /Prentice Hall,   |c 2005. 
300 |a xxii, 506p.:   |b ill; 24cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing-Management  
999 |a 0000129703