Market-based Management : strategies for growing customer value and protitability
| Main Author: | Best, Roger J |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper saddle River, N.J:
Pearson /Prentice Hall,
2005.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xxii, 506p.: ill; 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131293729 |