Best, R. J. (2005). Market-based Management: Strategies for growing customer value and protitability (4th ed.). Upper saddle River, N.J: Pearson /Prentice Hall.
Chicago Style CitationBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Protitability. 4th ed. Upper saddle River, N.J: Pearson /Prentice Hall, 2005.
MLA CitationBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Protitability. 4th ed. Upper saddle River, N.J: Pearson /Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.