Marketing research : an applied orientation

Main Author: Malhotra, Naresh K.
Format: Open Shelf
Published: Upper Upper Saddle River, NJ: Pearson /Prentice Hall, 2004.
Edition: 4 th ed.
Subjects:
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020 |a 0131217291  
040 |a Lib. of Congress 
090 0 0 |a HF 5415.2  
100 1 |a Malhotra, Naresh K.  
245 1 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra. 
250 |a 4 th ed. 
260 |a Upper Upper Saddle River, NJ:   |b Pearson /Prentice Hall,   |c 2004. 
300 |a 713 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research  
650 0 |a Marketing research - Methodology  
740 0 |a Marketing research 
999 |a 0000129697