Marketing research : an applied orientation
| Main Author: | Malhotra, Naresh K. |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Upper Saddle River, NJ:
Pearson /Prentice Hall,
2004.
|
| Edition: | 4 th ed. |
| Subjects: |
| Physical Description: |
713 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131217291 |