Malhotra, N. K. (2004). Marketing research: An applied orientation (4 th ed.). Upper Upper Saddle River, NJ: Pearson /Prentice Hall.
Chicago Style CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 4 th ed. Upper Upper Saddle River, NJ: Pearson /Prentice Hall, 2004.
MLA CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 4 th ed. Upper Upper Saddle River, NJ: Pearson /Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.