APA Citation

Malhotra, N. K. (2004). Marketing research: An applied orientation (4 th ed.). Upper Upper Saddle River, NJ: Pearson /Prentice Hall.

Chicago Style Citation

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4 th ed. Upper Upper Saddle River, NJ: Pearson /Prentice Hall, 2004.

MLA Citation

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 4 th ed. Upper Upper Saddle River, NJ: Pearson /Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.