Analysis for marketing planning

Main Author: Lehmann, Donald R
Other Authors: Winer, Russell S.
Format: Open Shelf
Published: New York, NY: McGraw-Hill, 2005.
Edition: 6 th ed..
Subjects:
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245 1 0 |a Analysis for marketing planning   |c Donald R. Lehmann, Russell S. Winer. 
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650 0 |a Marketing   |x Management   |z United States  
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