Analysis for marketing planning
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S. |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw-Hill,
2005.
|
| Edition: | 6 th ed.. |
| Subjects: |
| Physical Description: |
xii; 256 p.: ill.; 23 cm.. |
|---|---|
| ISBN: |
007123831X |