APA Citation

Lehmann, D. R., & Winer, R. S. (2005). Analysis for marketing planning (6 th ed.). New York, NY: McGraw-Hill.

Chicago Style Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 6 th ed. New York, NY: McGraw-Hill, 2005.

MLA Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 6 th ed. New York, NY: McGraw-Hill, 2005.

Warning: These citations may not always be 100% accurate.