Introduction to marketing concepts
| Main Author: | Drummond, Graeme |
|---|---|
| Other Authors: | Ensor, John |
| Format: | Open Shelf |
| Published: |
Burlington, MA:
Elsevier,
2005.
|
| Edition: | Burlington, MA. |
| Subjects: |
| Physical Description: |
viii; 283 p.: ill.; 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750659955 |