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|a 0071121102
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HF 5415.13
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| 100 |
1 |
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|a Perreault, William D
|
| 245 |
1 |
0 |
|a Basic marketing :
|b a global-managerial approach
|c William D. Perreault, E. Jerome Mc Carthy.
|
| 260 |
|
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|a New York,NY:
|b McGraw-Hill /Irwin,
|c 2002.
|
| 300 |
|
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|a xxxii; 815 p.:
|b ill.;
|c 28 cm. + 1 CD-Rom.
|
| 504 |
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
0 |
|
|a Mc Carthy, E. Jerome
|
| 740 |
0 |
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|a Basic marketing
|
| 999 |
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|a 0000129595
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| 999 |
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|a 0000129596
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