Basic marketing : a global-managerial approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Mc Carthy, E. Jerome |
| Format: | Open Shelf |
| Published: |
New York,NY:
McGraw-Hill /Irwin,
2002.
|
| Subjects: |
| Physical Description: |
xxxii; 815 p.: ill.; 28 cm. + 1 CD-Rom. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071121102 |