Perreault, W. D., & Mc Carthy, E. J. (2002). Basic marketing: A global-managerial approach. New York,NY: McGraw-Hill /Irwin.
Chicago Style CitationPerreault, William D., and E. Jerome Mc Carthy. Basic Marketing: A Global-managerial Approach. New York,NY: McGraw-Hill /Irwin, 2002.
MLA CitationPerreault, William D., and E. Jerome Mc Carthy. Basic Marketing: A Global-managerial Approach. New York,NY: McGraw-Hill /Irwin, 2002.
Warning: These citations may not always be 100% accurate.