Services marketing in Asia : managing people, technology and strategy

Main Author: Lovelock, Christopher
Other Authors: Hean, Tat Keh, Wirtz, Jochen
Format: Open Shelf
Published: Singapore: Prentice Hall, 2002.
Subjects:
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037 |a Pustaka Mukmin 
040 |a Lib. of Congress 
090 0 0 |a HD 9987  
100 1 |a Lovelock, Christopher  
245 1 0 |a Services marketing in Asia :   |b managing people, technology and strategy   |c Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. 
260 |a Singapore:   |b Prentice Hall, 2002. 
300 |a xv; 706 p.:   |b ill.;   |c 24 cm.. 
500 |a Includes bibliographical references and index 
650 0 |a Professions - Asia   |x Marketing  
650 0 |a Service industries - Asia   |x Marketing  
700 0 |a Hean, Tat Keh  
700 0 |a Wirtz, Jochen  
740 0 |a Services marketing in Asia 
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