Services marketing in Asia : managing people, technology and strategy
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Hean, Tat Keh, Wirtz, Jochen |
| Format: | Open Shelf |
| Published: |
Singapore:
Prentice Hall, 2002.
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| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xv; 706 p.: ill.; 24 cm.. |
| ISBN: |
0130605662 |