Lovelock, C., Hean, T. K., & Wirtz, J. Services marketing in Asia: Managing people, technology and strategy. Singapore: Prentice Hall, 2002.
Chicago Style CitationLovelock, Christopher, Tat Keh Hean, and Jochen Wirtz. Services Marketing in Asia: Managing People, Technology and Strategy. Singapore: Prentice Hall, 2002.
MLA CitationLovelock, Christopher, Tat Keh Hean, and Jochen Wirtz. Services Marketing in Asia: Managing People, Technology and Strategy. Singapore: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.