Key concepts in marketing
| Main Author: | Sutherland, Jonathan |
|---|---|
| Other Authors: | Canwell, Diane |
| Format: | Reference |
| Published: |
Houndmills, Basingstoke, Hampshire; New York:
Palgrave.
|
| Subjects: |
| Physical Description: |
ix; 310 p.; 22 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
140391527x |