Effective marketing : creating and keeping customers in on e-commerce world
| Corporate Authors: | Zikmund, William G |
|---|---|
| Other Authors: | d' Amico, Micheal |
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
South-Western,
2002.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xxix; 533 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
032406392X |