The one-day marketing plan : organizing and completing a plan that works

Main Author: Heibing, Roman G
Other Authors: Cooper, Scott W.
Format: Open Shelf
Language: English
Published: New York: McGraw-Hill, c 2004.
Edition: 3rd ed..
Subjects:
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037 |a 002828  |b Rima Enterprise 
037 |a 011663  |b Bookline 
040 |a KPMSI 
090 |a HF 5415.13.H 54 2004  
100 1 |a Heibing, Roman G  
245 1 0 |a The one-day marketing plan :   |b organizing and completing a plan that works   |c Roman G. Hiebing Jr. and Scott W. Cooper. 
250 |a 3rd ed.. 
260 |a New York:   |b McGraw-Hill,   |c c 2004. 
300 |a xx; 323 p.:   |b ill.;   |c 28 cm.. 
500 |a Includes index 
650 0 |a Strategic planning  
650 0 |a Marketing  
700 0 |a Cooper, Scott W.  
999 |a 0000129234 
999 |a 0000129388