The one-day marketing plan : organizing and completing a plan that works

Main Author: Heibing, Roman G
Other Authors: Cooper, Scott W.
Format: Open Shelf
Language: English
Published: New York: McGraw-Hill, c 2004.
Edition: 3rd ed..
Subjects:
Item Description: Includes index
Physical Description: xx; 323 p.: ill.; 28 cm..
ISBN: 0071395229