APA Citation

Heibing, R. G., & Cooper, S. W. (2004). The one-day marketing plan: Organizing and completing a plan that works (3rd ed.). New York: McGraw-Hill.

Chicago Style Citation

Heibing, Roman G., and Scott W. Cooper. The One-day Marketing Plan: Organizing and Completing a Plan That Works. 3rd ed. New York: McGraw-Hill, 2004.

MLA Citation

Heibing, Roman G., and Scott W. Cooper. The One-day Marketing Plan: Organizing and Completing a Plan That Works. 3rd ed. New York: McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.