Advertising : principles & practice
| Main Author: | Moriarty, Sandra |
|---|---|
| Format: | Reference |
| Published: |
Upper Saddle River, New Jersey:
Pearson,
2009.
|
| Edition: | 8 th ed.. |
| Subjects: |
| Item Description: |
Previous editions had William. Wells as first author |
|---|---|
| Physical Description: |
686 p.: ill.; 28 cm.. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780135009383 |