Principles of contemporary marketing
| Main Author: | Kurtz, David L |
|---|---|
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
Thomson,
South-Western, 2008.
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| Subjects: |
| Physical Description: |
xv; 664 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical refernces and index |
| ISBN: |
9780324536508 |