Unleashing the power of PR : a contrarian's guide to marketing and communication

Main Author: Weiner, Mark
Corporate Authors: International Association of Business Communication
Format: Open Shelf
Published: San Francisco, CA: Jossey-Bass, 2006.
Subjects:
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245 1 0 |a Unleashing the power of PR :   |b a contrarian's guide to marketing and communication   |c Mark Weiner.. 
260 |a San Francisco, CA:   |b Jossey-Bass,   |c 2006. 
300 |a xxi; 247 p.:   |b ill.;   |c 24 cm.. 
500 |a Includes index 
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