Blue ocean strategy : How to create uncontested market space and make the competition irrelevant
| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | Mauborgne, Renee |
| Format: | Open Shelf |
| Published: |
Boston, Massachusette:
Harvard Business Sc. Press,
2005.
|
| Subjects: |
| Physical Description: |
xi; 240 p.: ill.; 24 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781591396192 |