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LEADER |
00645pamja2200181 4500 |
001 |
0000076040_0002 |
005 |
20190326090000.0 |
020 |
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|a 9781591396192
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090 |
0 |
0 |
|a HF 5415.153
|b .K53 2005
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100 |
1 |
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|a Kim, W. Chan
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245 |
1 |
0 |
|a Blue ocean strategy :
|b How to create uncontested market space and make the competition irrelevant
|c W. Chan Kim, Renee Mauborgue.
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260 |
|
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|a Boston, Massachusette:
|b Harvard Business Sc. Press,
|c 2005.
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300 |
|
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|a xi; 240 p.:
|b ill.;
|c 24 cm..
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504 |
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|a Includes bibliographical references and index
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650 |
|
0 |
|a Market segmentation
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650 |
|
0 |
|a New Products
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700 |
0 |
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|a Mauborgne, Renee
|
999 |
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|a 0000219991
|