Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renee
Format: Open Shelf
Published: Boston, Massachusette: Harvard Business Sc. Press, 2005.
Subjects:
LEADER 00645pamja2200181 4500
001 0000076040_0002
005 20190326090000.0
020 |a 9781591396192  
090 0 0 |a HF 5415.153   |b .K53 2005 
100 1 |a Kim, W. Chan  
245 1 0 |a Blue ocean strategy :   |b How to create uncontested market space and make the competition irrelevant   |c W. Chan Kim, Renee Mauborgue. 
260 |a Boston, Massachusette:   |b Harvard Business Sc. Press,   |c 2005. 
300 |a xi; 240 p.:   |b ill.;   |c 24 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Market segmentation  
650 0 |a New Products  
700 0 |a Mauborgne, Renee  
999 |a 0000219991