Participant manual for use with Merlin : a marketing simulation

Other Authors: Anderson, Philip H
Format: Open Shelf
Published: New York, NY: Mc Graw Hill /Irwin, 2004.
Subjects:
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020 |a 0072887753  
037 |a Lib. of Congress 
040 |a Lib. of Congress 
090 0 0 |a HF 5415  
245 1 0 |a Participant manual for use with Merlin :   |b a marketing simulation   |c Philip H Anderson ... [et.al]. 
260 |a New York, NY:   |b Mc Graw Hill /Irwin,   |c 2004. 
300 |a viii; 103 p.:   |b ill.;   |c 28 cm + 1 CD-ROM. 
650 0 |a Marketing - Simulations methods - manual, etc.  
700 0 |a Anderson, Philip H  
740 0 |a Participant manual for use with Merlin 
999 |a 0000129093 
999 |a 0000129094