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|a 0072961945
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| 037 |
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|a V.S Media
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
0 |
|a HD 9980.5
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| 100 |
1 |
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|a Zeithaml, Valarie A.
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| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
|
| 260 |
|
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|a New York, NY:
|b Mc Graw-Hill:
|b Irwin,
|c 2006.
|
| 300 |
|
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|a xxviii; 708 p.:
|b ill.;
|c 26 cm..
|
| 500 |
|
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|a Includes bibliographical refrences and index
|
| 650 |
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0 |
|a Marketing
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| 650 |
|
0 |
|a Customer services
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| 650 |
|
0 |
|a Services industries
|x Marketing
|
| 700 |
1 |
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|a Bitner, Mary Jo
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| 700 |
1 |
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|a Bremler, Dwayne D
|
| 740 |
0 |
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|a Services marketing
|
| 999 |
|
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|a 0000129083
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| 999 |
|
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|a 0000129084
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| 999 |
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|a 0000129085
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