Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A. |
|---|---|
| Other Authors: | Bitner, Mary Jo, Bremler, Dwayne D |
| Format: | Open Shelf |
| Published: |
New York, NY:
Mc Graw-Hill: Irwin,
2006.
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| Subjects: |
| Item Description: |
Includes bibliographical refrences and index |
|---|---|
| Physical Description: |
xxviii; 708 p.: ill.; 26 cm.. |
| ISBN: |
0072961945 |