APA Citation

Zeithaml, V. A., Bitner, M. J., & Bremler, D. D. (2006). Services marketing: Integrating customer focus across the firm. New York, NY: Mc Graw-Hill: Irwin.

Chicago Style Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Bremler. Services Marketing: Integrating Customer Focus Across the Firm. New York, NY: Mc Graw-Hill: Irwin, 2006.

MLA Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Bremler. Services Marketing: Integrating Customer Focus Across the Firm. New York, NY: Mc Graw-Hill: Irwin, 2006.

Warning: These citations may not always be 100% accurate.