Marketing principles and best practices

Other Authors: Hoffman, K Doughlas
Format: Open Shelf
Published: Mason, Ohio: Thomson, South-Western, 2005.
Edition: 3rd ed..
Subjects:
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040 |a Lib. of Congress 
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245 1 0 |a Marketing principles and best practices   |c K. Douglas Hoffman. 
250 |a 3rd ed.. 
260 |a Mason, Ohio:   |b Thomson,   |c South-Western,   |c 2005. 
300 |a xlii, 598 p.:   |b ill.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
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700 0 |a Hoffman, K Doughlas  
740 0 |a Marketing principles and best practices 
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