Marketing principles and best practices
| Other Authors: | Hoffman, K Doughlas |
|---|---|
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
Thomson,
South-Western, 2005.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xlii, 598 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324225180 |