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| LEADER |
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| 001 |
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| 005 |
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| 020 |
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|a 0750652365
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| 037 |
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|a RIMA
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| 040 |
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|a Lib. of Congress
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| 090 |
0 |
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|a HF 5415.135
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| 100 |
1 |
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|a Drummond, Graeme
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| 245 |
1 |
0 |
|a Strategic Marketing planning and control
|c Graeme Drummond, John Ensor, Ruth Ashford.
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| 250 |
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|a 2nd ed..
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| 260 |
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|a Burlington, MA:
|b Elsevier,
|c Butterworth Heinemann,
|c 2001.
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| 300 |
|
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|a ix; 306 p.:
|b ill.;
|c 26 cm..
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Marketing - Decision making
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| 650 |
|
0 |
|a Marketing - Planning
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| 700 |
0 |
|
|a Ensor, John
|
| 700 |
0 |
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|a Ashford, Ruth
|
| 740 |
0 |
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|a Strategic Marketing planning and control
|
| 999 |
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|a 0000129075
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