Strategic Marketing planning and control
| Main Author: | Drummond, Graeme |
|---|---|
| Other Authors: | Ensor, John, Ashford, Ruth |
| Format: | Open Shelf |
| Published: |
Burlington, MA:
Elsevier,
Butterworth Heinemann, 2001.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Physical Description: |
ix; 306 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750652365 |