Strategic marketing management : Planning, implementation and control

Main Author: wilson, Richard M.S
Other Authors: Gilligan, Colin
Format: Open Shelf
Published: Burlington, MA: Elsevier Butterworth Heinemann, 1997.
Subjects:
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020 |a 075062244x  
037 |a Anma 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.135  
100 1 |a wilson, Richard M.S  
245 1 0 |a Strategic marketing management :   |b Planning, implementation and control   |c Richard M.S Wilson and Colin Gilligan. 
260 |a Burlington, MA:   |b Elsevier Butterworth Heinemann,   |c 1997. 
300 |a ix; 827 p.:   |b ill.;   |c 29 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
700 0 |a Gilligan, Colin  
740 0 |a Strategic marketing management 
999 |a 0000129073