Strategic marketing management : Planning, implementation and control
| Main Author: | wilson, Richard M.S |
|---|---|
| Other Authors: | Gilligan, Colin |
| Format: | Open Shelf |
| Published: |
Burlington, MA:
Elsevier Butterworth Heinemann,
1997.
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| Subjects: |
| Physical Description: |
ix; 827 p.: ill.; 29 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
075062244x |