APA Citation

wilson, R. M., & Gilligan, C. (1997). Strategic marketing management: Planning, implementation and control. Burlington, MA: Elsevier Butterworth Heinemann.

Chicago Style Citation

wilson, Richard M.S, and Colin Gilligan. Strategic Marketing Management: Planning, Implementation and Control. Burlington, MA: Elsevier Butterworth Heinemann, 1997.

MLA Citation

wilson, Richard M.S, and Colin Gilligan. Strategic Marketing Management: Planning, Implementation and Control. Burlington, MA: Elsevier Butterworth Heinemann, 1997.

Warning: These citations may not always be 100% accurate.