Kotler, P. (2003). Marketing Management. Upper Saddle river, NJ: Prentice hall.
Chicago Style CitationKotler, Philip. Marketing Management. Upper Saddle river, NJ: Prentice hall, 2003.
MLA CitationKotler, Philip. Marketing Management. Upper Saddle river, NJ: Prentice hall, 2003.
Warning: These citations may not always be 100% accurate.