Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
2001.
|
| Edition: | 9 th ed. |
| Subjects: |
| Physical Description: |
xv; 785 p.: ill; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0130283290 |