Marketing : Concepts and strategies

Other Authors: Dibb, Sally
Format: Open Shelf
Published: Boston, MA: Houghton Mifflin, 2006.
Subjects:
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020 |a 061853203X  
037 |a DRL Kenyal 
040 |a LC 
090 0 0 |a HF 5415 .M373 2006  
245 1 0 |a Marketing :   |b Concepts and strategies   |c Sally Dibb ... et al.. 
260 |a Boston, MA:   |b Houghton Mifflin,   |c 2006. 
300 |a xviii; 878 p.:   |b ill.;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 0 |a Dibb, Sally  
740 0 2 |a Title 
852 0 0 |a Open shelves 
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999 |a 0000129056