Marketing : Concepts and strategies
| Other Authors: | Dibb, Sally |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston, MA:
Houghton Mifflin,
2006.
|
| Subjects: |
| Physical Description: |
xviii; 878 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
061853203X |