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| LEADER |
00775pamja2200253 4500 |
| 001 |
0000075985_0034 |
| 005 |
20170719090000.0 |
| 005 |
20160504153601.0 |
| 020 |
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|a 0198782322
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| 037 |
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|a ZAA Murni
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| 040 |
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|a Lib. of Congress'
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| 090 |
0 |
0 |
|a HF 5438.5
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| 100 |
1 |
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|a Percy, Larry.
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| 245 |
1 |
0 |
|a Strategic advertising management
|c Larry Percy, John R. Rossiter, Richard Elliot.
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| 260 |
|
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|a Oxfore:
|b Oxford Univ. Press:
|b 2001.
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| 300 |
|
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|a xxi; 288 p.:
|b ill.;
|c 25 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Sales promotion
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| 650 |
|
0 |
|a Strategic planning
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| 650 |
|
0 |
|a Adversising
|x Management
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| 650 |
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0 |
|a Communkication in marketing
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| 700 |
0 |
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|a Elliott, Richard
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| 700 |
0 |
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|a Rossiter, John R.
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| 999 |
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|a 0000129033
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