Strategic advertising management
| Main Author: | Percy, Larry. |
|---|---|
| Other Authors: | Elliott, Richard, Rossiter, John R. |
| Format: | Open Shelf |
| Published: |
Oxfore:
Oxford Univ. Press: 2001.
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| Subjects: |
| Physical Description: |
xxi; 288 p.: ill.; 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0198782322 |