APA Citation

Percy, L., Elliott, R., & Rossiter, J. R. Strategic advertising management. Oxfore: Oxford Univ. Press: 2001.

Chicago Style Citation

Percy, Larry., Richard Elliott, and John R. Rossiter. Strategic Advertising Management. Oxfore: Oxford Univ. Press: 2001.

MLA Citation

Percy, Larry., Richard Elliott, and John R. Rossiter. Strategic Advertising Management. Oxfore: Oxford Univ. Press: 2001.

Warning: These citations may not always be 100% accurate.