Selling blue elephants : how to make great products that people want before they even know they want them

Main Author: Moskowite, Howard R.
Other Authors: Gotman, Alex
Format: Open Shelf
Published: Upper Saddle River, New Jersey: Pearson, 2007.
Subjects:
LEADER 00754pamja2200229 4500
001 0000075980_0034
005 20170719090000.0
005 20160504153559.0
020 |a 9780136136682  
037 |a ZAA Murni 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.153  
100 1 |a Moskowite, Howard R.  
245 1 0 |a Selling blue elephants :   |b how to make great products that people want before they even know they want them   |c Howard R. Moskwoitz, Alex. 
260 |a Upper Saddle River, New Jersey:   |b Pearson,   |c 2007. 
300 |a xvi; 252 p.:   |b ill.;   |c 24 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
651 0 |a New products  
700 0 |a Gotman, Alex  
740 0 |a Selling blue elephants 
999 |a 0000129027