Selling blue elephants : how to make great products that people want before they even know they want them
| Main Author: | Moskowite, Howard R. |
|---|---|
| Other Authors: | Gotman, Alex |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson,
2007.
|
| Subjects: |
| Physical Description: |
xvi; 252 p.: ill.; 24 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780136136682 |