Moskowite, H. R., & Gotman, A. (2007). Selling blue elephants: How to make great products that people want before they even know they want them. Upper Saddle River, New Jersey: Pearson.
Chicago Style CitationMoskowite, Howard R., and Alex Gotman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Upper Saddle River, New Jersey: Pearson, 2007.
MLA CitationMoskowite, Howard R., and Alex Gotman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Upper Saddle River, New Jersey: Pearson, 2007.
Warning: These citations may not always be 100% accurate.